Brave Love Tribe
Alexis Asbe is an entrepreneur, speaker, best-selling author and self-proclaimed goddess. Her company, Brave Love Tribe, is focused on empowering women and inspiring them through events and building a community – both online and in person.
The tone of the copy was flirty, encouraging and humorous.
Manifesto
A manifesto is like a handshake. From the brief time it takes to interact with one, you can learn a lot about a brand. Brave Love Tribe's manifesto was focused on femininity, fierceness, divinity and a take-life-by-the-horns attitude. The inspiration from this copy was taken from current events as well as Alexis' experience with empowering women. It was featured on social accounts as well as Alexis' Facebook page and website.
Brave Sexy Self Care Booklet
Anyone subscribing to Alexis' newsletter would receive a free downloadable "Brave Sexy Self-Care Booklet" that is focused on promoting self-care and offering advice and tips to pursue it. Copy contributed to this included: "What the F**k is Self-Care?," "Why Should I Self-Care?," "100 Ideas to Care For Yourself," "Romance for One: Recipe for Self-Care."
'Opt In' Email
New subscribers receive an 'opt in' email that would promote Alexis' work as well as invite them to join the Brave Love Tribe newsletter.
Social Advertisements
These ads targeted women with related interests, primarily in California. Many of the ads were promotion-based and helped to garner likes, subscribers and boost event attendance.
Design work by the talented Audrey Kramm.